Silver Shoppers: designing a better supermarket experience for the older customer
Social design enhancing UK and Chinese retailers’ awareness of older customers’ needs
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Winchester School of Art is committed to pursuing impactful research, ensuring that academic pursuit in all its different manifestations has genuine value within society. As part of which, the School has long-sustained a number of local and international partnerships with organisations outside of higher education, helping maintain its place within a wide range of networks and dialogues.
REF 2021 reaffirms the University of Southampton's position as one of the UK’s top research universities following publication of the national Research Excellence Framework 2021, assessing the quality and impact of research across a wide range of disciplines.
Below we feature examples of ways in which our research is changing the world for the better and impacting on the lives of people in the UK and around the globe.
Social design enhancing UK and Chinese retailers’ awareness of older customers’ needs
Zero Flat is a new approach to accommodation for the chronically homeless
For more information on the research partnerships and engagements, see details regarding the School’s five research groups: Archaeologies of Media and Technology, Critical Practices, Intersectionalities: Politics-Identities-Culture, Transforming Creativity and Winchester Luxury Research Group.